About

Pop’s Favourite is a small stationary business focusing on creating products that evoke love, connection and help to make people's lives easier.

We are based in Adelaide, Australia where all the magic comes to life.

The name Pop’s Favourite comes from a special bond between myself and my long time best friend. When I first decided to start this business I knew that I wanted the business name to be something that related to the song ‘you are my sunshine’, a song Pop would sing to me as a child. Every time I hear the song, it reminds me of the special memories I experienced when I was young. I want everyone to get the same experience from Pop’s Favourite, where you feel that something special. Creating lifelong memories and time for things that matter by planning out your life is what Pop’s Favourite is all about.

Remember to stay focused on what is important in your life and don’t forget to make yourself a priority, life will become easier when you can visualise what is approaching.

Meet Ashlee: The founder of Pop's Favourite

Since I was a child, being creative and thinking of new ideas has always been something I have loved. Getting inspiration from anything, from outside nature, patterns or simple colours and textures has made me experiment with different types of art. I have been a busy person my whole life and I really struggle to do nothing, which means that I seem to always be on the verge of burning out. I wanted to create something that would help prevent this, and assisted me with finding more time for the parts of life that make you feel joy inside.

Creating planners was inspired by that for me. I was never able to find a planner that fitted all the needs I wanted, a perfectly binded book that lays flat, hand painted classy front cover, tabs that you could flip to each month easily and parts that allowed you to declutter some of the thoughts in your brain, whilst also achieving goals. Somewhere that was a guided blank canvas to create that breath of fresh air for my brain to avoid potential burnout.

I thought that a lot of people may feel the same as me, so I decided to create this 2025 planner of my own that was inspired by Australian native flora - and it all being hand painted by me. Every word, line and every last dot I put together, designing the whole planner from scratch.

Thank you for being on this journey with me, I am so glad you are here.

Ashlee xx